Friendly House, a non-profit organization, is the oldest women’s recovery home in the United States. In 2017, Friendly House came to Palms Blvd for a brand refresh and help changing the narrative of their organization informing the public that they had obtained their license for detoxification and residential treatment.
They also needed assistance generating clients with insurance or the financial means to pay for treatment.
Palms Blvd redesigned their brand and began a full-scale marketing plan, including Search Engine Optimization, E-mail marketing, conference marketing consultation, Google ads, and events marketing support, to help generate clients for their program.
As of 2022, Friendly House was operating at capacity in both their residences and credited more than 65% of their admissions to organic inquiries.